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Worldcrunch:
Serving a 13-year sentence for fraud, Mikhail Khodorkovsky is a symbol for Russians seeking real democratic reforms. In this open letter from his prison cell published by Kommersant, the former oil tycoon lays out his vision for a lasting overhaul of the political system in Russia.
Read the whole story: Worldcrunch
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Posted by admin on September 21st, 2011 at 02:15am
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Immersion Active Engaged by Four New Clients; Agency Selected for its Experience Marketing to Boomers and Seniors Online
Immersion Active ? the only internet marketing agency focused exclusively on the baby boomer and senior market.
Frederick, MD (PRWEB) June 18, 2010
Immersion Active(immersionactive.com) the only internet marketing agency focused exclusively on the baby boomer and senior markets, today announced the addition of four new clients during the second quarter of 2010 including an international software company, a national builder of active adult communities, a chain of family owned funeral homes and the official supplier of caskets and urns to Notre Dame University alumni and their families.
David Weigelt, Chief Marketing Strategist and Partner at Immersion Active said, “The boomer and senior markets have a wide range of needs from help with aging parents, to housing, to managing their own financial and health needs.” He continued, “Our newest clients certainly reflect the breadth of those needs as well as our success in engaging these consumers online across a variety of industries.”
Among Immersion Active’s new clients is Reimage an Israeli company that develops software to help clean-up and repair PC’s of damaging viruses. Weigelt said that Immersion Active is providing Reimage with their 3?3 Boomer Engagement Consultation that includes analysis of their current marketing efforts and the development of a consumer-specific online strategy to reach their 50-plus consumer.
Another company benefiting from Immersion Active’s 3?3 Boomer Engagement Consultation is Renaissance Funeral Homes of Long Island, New York, and Raleigh, North Carolina. Weigelt said that additionally Immersion Active will help this family-run business develop an effective blog strategy and improve their search engine optimization (SEO).
Immersion Active’s work with one of the nation’s largest homebuilders will include the development, execution and management of their national email marketing program targeting adults ages 55-plus. Campaign reporting and insight will be provided by Immersion Active’s analytics and optimization team.
The newest addition to the Immersion Active client list is Trappist Caskets of the New Melleray Abbey in Peosta, Iowa. The agency will be conducting an online marketing campaign aimed at driving traffic to, and increasing sales on, their existing website. Weigelt said, “The monks have a terrific story to tell. They handcraft each casket and urn from wood harvested on their own 1,200 acre forest. Upon completion, each casket or urn is personally blessed by the monk craftsmen and a tree is planted in honor of the deceased. Their business is inherently ‘green’ while having a price point perfectly suited for today’s consumer.” He added, “Such care and quality goes into these pieces that the University of Notre Dame named Trappist Casket their official supplier. We’re excited to be working with such an inspiring client.” To kick off this latest project, Immersion Active will be spending three days in July at the monastery living and working along side of the monks.
Weigelt and his business partner Jonathan Boehman are the co-authors of Dot Boom: Engaging Baby Boomers Through Meaningful Online Engagement, a book that provides companies with a roadmap for developing boomer marketing strategies, especially through the use of Internet marketing and social media. Weigelt said, “The boomer market includes some 78 million individuals. It’s a large and divers group of consumers that has certain expectations and pretty much demands they be met or they’ll move on. Immersion Active helps our clients meet those needs with an approach that is focused on establishing genuine relationships.”
About Immersion Active
Immersion Active is the Internet marketing agency for the 50-plus markets. Founded in 1998, the agency helps brands leverage digital media in forming profitable relationships with boomers and seniors online. Immersion Active has been the recipient of over 100 regional, national and international awards for its work in interactive design and marketing. Clients include AARP, Del Webb and Home Instead Senior Care. In 2009, Immersion Active?s founders published: Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement. For more information, visit http://www.immersionactive.com.
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Tags: Active, Active Adult Communities, Agency, Aging Parents, Baby Boomer, Boomers, Breadth, Caskets, Chief Marketing, clients., Current Marketing, Engaged, Experience, Four, Frederick Md, Funeral Homes, Immersion, International Software Company, Internet Marketing Agency, Israeli Company, Marketing, Marketing Efforts, Marketing Strategist, Notre Dame University, Online, Prweb, Selected, Seniors, University Alumni, Urns
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FILE - This March 24, 2011 file photo, shows cans of Reddi Wip dairy whipped topping in a cooler case at the Heinen's grocery store in Bainbridge Twp., Ohio. ConAgra Foods Inc.?s fiscal first-quarter net income fell 42 percent, pressured by the wheat market and inflation in its consumer foods unit. (AP Photo/Amy Sancetta, File)
FILE - This March 24, 2011 file photo, shows cans of Reddi Wip dairy whipped topping in a cooler case at the Heinen's grocery store in Bainbridge Twp., Ohio. ConAgra Foods Inc.?s fiscal first-quarter net income fell 42 percent, pressured by the wheat market and inflation in its consumer foods unit. (AP Photo/Amy Sancetta, File)
ConAgra Foods Inc.'s fiscal first-quarter net income fell 42 percent as soaring costs for ingredients cut into its profitability.
The maker of foods such as Slim Jim, Chef Boyardee and Healthy Choice said Tuesday that it is dealing with "severe" cost inflation. The company backed its full-year earnings forecast, but said it expects those costs to grow during the year and it will continue to increase its prices.
It's tough news for shoppers, whose budgets are already strained, as it appears food makers are likely to continue to raise prices as they have for the past year or more.
ConAgra and other food makers have raised prices to offset soaring costs for ingredients, packaging and fuel. The USDA estimates that the cost for food that consumers buy to eat at home will go up 3.5 to 4.5 percent for 2011 and another 3 to 4 percent in 2012.
ConAgra said Tuesday that those costs are higher than the company had anticipated and it expects cost inflation of 9 to 10 percent for the year, up from its previous estimate of 7 to 8 percent.
The company, which raised its prices roughly 4 percent during the first quarter, said it does not expect to see the benefit of higher prices on its profits until the second half of the year.
ConAgra reported net income of $85.3 million, or 20 cents per share, for the period ended Aug. 28, down from $146.4 million, or 33 cents per share, a year earlier. Excluding a restructuring charge and other items, the company earned 29 cents per share versus 34 cents per share in the prior year.
While ConAgra had warned investors in June that the earnings might be below the prior year, it fell more than the company expected because of the higher costs. The earnings also fell short of analyst expectations of the 31 cents per share that analysts polled by FactSet had anticipated.
ConAgra said while costs were up across its business, the biggest contributors were higher prices for meats, packaging, fats and oils. It also had a particularly tough quarter in its flour milling business where an annual switch in wheat crop was much more expensive than last year, and helped drive profit down 14 percent.
ConAgra's revenue rose 10 percent to $3.07 billion from $2.8 billion, surpassing analyst's estimate of $2.94 billion. The company managed to maintain steady sales volume despite the higher prices.
The consumer foods unit, which made up 62 percent of the quarter's revenue, reported a 4 percent increase in revenue thanks in part to higher prices and strong sales of brands like Peter Pan, Reddi-wip, Slim Jim, Swiss Miss and Wesson.
In its commercial foods division, which sells foods sold to foodservice and commercial businesses, revenue climbed 19 percent on higher flour prices and price increases.
ConAgra said it plans price increases for both units in the future but decline to specify the size of those hikes. The company said that despite the increases, it still sees itself as an attractive option for today's cost-conscious consumer.
"We understand the current difficult conditions facing everyday consumers ? our consumers. And those conditions impose practical limits on what we can and should do through pricing. We get that," ConAgra CEO Gary Rodkin told investors in a conference call. "The main point is that even after responsible pricing, our products including hundreds of meal (products) for less than $3 are still a really strong value for consumers."
ConAgra still expects a low- to mid-single-digit rate increase in fiscal 2012 adjusted earnings. The company earned $1.75 per share a year ago. Wall Street forecasts full-year earnings of $1.81 per share.
For the second quarter, ConAgra anticipates earnings will come in below the prior-year period's 45 cents per share due to higher costs and increased marketing investments. Analysts predict earnings of 45 cents per share for the quarter.
ConAgra, based in Omaha, Neb., also said it will continue to pursue potential acquisitions.
The company withdrew its $5.17 billion takeover bid for cereal and food maker Ralcorp Holdings Inc. on Monday. Ralcorp, which makes private-label food and Post cereal, has rejected several bids from ConAgra since March, including its latest $94 per share bid last month.
ConAgra gave Ralcorp a Monday deadline to start discussions or it would walk away. Ralcorp rejected the offer for a second time on Monday and ConAgra withdrew its bid.
Shares of ConAgra fell 4 cents to $23.35 in midday trading.
___
Sarah Skidmore contributed to this report from Portland, Ore. Michelle Chapman contributed from New York.
Associated Presshuman centipede ancient egypt paranormal activity 2 the great gatsby the great gatsby all santa
Reuters reports:
Egypt will start parliamentary elections on November 21, Al Arabiya Television and the Al-Ahram newspaper reported on Saturday, the country?s first vote since a popular uprising toppled President Hosni Mubarak in February after 30 years of autocratic rule.
Al-Ahram quoted Egypt?s election commission head, Abdel Moez Ibrahim, as saying voting for the lower house, the People?s Assembly, will be held in three stages starting on November 21 and ending on January 3. Voting for the upper house, the Shura Council, will begin on January 22, 2012 and finish on March 4.
These dates aren?t confirmed, they?re only leaks to regional media outlets. A spokesmen for the military says only that the official dates will be announced on September 26.
The legitimacy of these polls, with history as a guide, are to be rightfully questioned. Reuters reports that some efforts are being made to ensure a free and fair election:
The [Supreme Council of the Armed Forces] has said the judiciary will oversee the vote to ensure a free and fair poll. A member of the council said in July the election will be held in three stages to make it easier for monitors to oversee voting.
One question is the role that international media and election monitoring organizations will play in the transition to credible democracy. Although Egypt?s revolution was successful in overthrowing the Mubarak regime, Egyptians still live under a military government accustomed to total domination of society, including within the judiciary offered as one of the primary election monitors.
In July, the military announced?that there would be no foreign observers allowed to monitor the upcoming elections, citing the need to protect Egypt?s sovereignty. During Egypt?s last elections (under the Mubarak regime), fraud and election improprieties were widespread and well-documented by organizations such as DISC. For example:
Another report submitted on December 5, 2010 was even more specific: ?Buying out votes in Al Manshiaya Province as following: 7:30[am] price of voter was 100 pound [?]. At 12[pm] the price of voter was 250 pound, at 3 pm the price was 200 pound, at 5 pm the price was 300 pound for half an hour, and at 6 pm the price was 30 pound.? Another report revealed ?bribe-fixing? by noting that votes ranged from 100-150 Pounds as a result of a ?coalition between delegates to reduce the price in Ghirbal, Alexandria.? [...]
Additional incidents mapped on the Ushahidi platform included reports of deliberate power cuts to prevent people from voting. As a result, one voter complained in ?Al Saaida Zaniab election center: we could not find my name in voters lists, despite I voted in the same committee. Nobody helped to find my name on list because the electricity cut out.? [...]
Reports also documented harassment and violence by thugs, often against Muslim Brotherhood candidates, the use of Quran verses in election speeches and the use of mini buses at polling centers to bus in people from the National Party. [...]
As thoroughly and specifically as these incidents are documented, their validity may still be questioned due to the fact that they come singularly from Egyptian activists. Activists are burdened with incentives and interests that might tarnish the quality of their reporting. International monitoring organizations (such as the Carter Center or Democracy International) have their own disadvantages, such as questionable funding sources, motivations, and lack of local context. But when local and international monitors are used in tandem, incident reports can more easily be verified, and the credibility of the entire observation mission increases.
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Alive in Egypt, Blog, Featured, Small World News Blog
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