Vox Media Steps Up Its Ad Push With The Launch Of Vox Creative, CEO Jim Bankoff Says Company Will Be Profitable This Year

Vox Media, publishers of the SBNation, Verge and Polygon blogs, is getting down to business with monetizing its content with the launch of Vox Creative, a new division of the company that will act as an in-house service to create marketing and advertising to run alongside its other content services. The announcement was made today on stage by CEO Jim Bankoff at TCDisrupt as he extolled the virtues of "premium content" and moving away from the "race to the bottom" that he believes pervades internet content today. He also said Vox expects to be profitable across the whole of its portfolio this year.

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